Creating luxuty is not easy, making it meaningful and memorable is where we come in.

Our award-winning hotel brands don't just stand out for their carefully considered amenities, locally sourced products, or outstanding service concepts.

We build brands that have something to say. Brands that tell a story your audience wants to hear. Brands that transform a hotel from a place to spend the night into a destination.

NOHO is a strategic branding agency
specialising in the hospitality industry. We increase brand awareness through design, communication, partnerships and activations, with a speciality in experiential design.

Hospitality Brands

More than a logo or a name

Representing the very essence of your hotel is so much more than just a logo or an identity. Correspondingly, a guest’s experience is much more than the time they spend in a property. 

With the right brand experience to capture their attention, you can attract, excite, and engage guests long before they check in to build brand loyalty that continues long after they check out. We’re here to do just that. 


Competitive Market Review

To know where you’re going first you need to know where you stand.

Through our comprehensive analysis of the competition, we build a strategy that responds to the unique needs – and opportunities -presented in your market to help you build a brand that stands out against the noise.

Positioning Statement & Core Values

Identify your core values.
What you stand for says who you are.

Core values aren’t just ideas – they’re how your brand acts, how it grows, and how it stays true to its DNA. We help you identify what matters most, and why, to create a consistent and intentional brand experience that shows the world who you really are.

Position yourself apart from the crowd.
As a brand, you need to make promises you can keep. And you need to make promises that actually matter to your audience.

We work with you to identify a positioning statement that sets you apart to help you build clear, powerful, and provocative promises to create a holistic guest experience. Then, we give you all the tools to prove yourself not with fancy copy-written promises but through actions and activations.


Find the main conceptual thread.
Nothing sells more than a good idea, and nothing is more seductive than a good story.

We make it easy to fall in love with your hotel by finding the narrative thread that pulls everything together – diving into your history and highlighting your unique attributes to create a concept that will connect deeply with your audience across all communications and touchpoints.

Write the storytelling.
The best storytellers know how to appeal to both intellect and emotion. They also know how to keep their audience on the edge of their seats.

Crafting moving narratives that spark personal connections, we transform audiences into actors, pulling them into the story. This focus on connecting powerful storytelling to the customer journey means that guests always have a new chapter to discover – whether it’s their first visit or their fourth.


Make your mark count. The visual expression of your brand personality and what you choose to call yourself is your signature, a small but mighty method for capturing and communicating your hotel’s essence. We create persuasive and memorable names and logos that both stand out and fit seamlessly within larger brand guidelines.

Visual Identity Guidelines

Develop the guidelines & the stationary.
Your guest’s experience matters. That’s why the details do too.

We make it easy for hotel staff to bring your brand vision to life by preparing clear, actionable guidelines and small considered touches that offer pull-through and consistency to every part of the customer journey.

Atmosphere and visual mood boards.
People never forget how you make them feel. That’s why the best brands don’t just pull people into their world, they make them feel like part of it.

Our multidisciplinary team translates the narrative vision of your brand into an immersive, physical experience through thoughtful interior design concepts that welcome guests into your world.

Brand Collateral

You’ve got something that no other brand does. We’re here to help you make the most of it in a way that no other agency can.

We recognise, build on, and foster points of difference that go beyond superficial perks to offer guests deeply meaningful experiences that are unique to your brand. Then, we create collateral that helps your audience understand exactly what you have to offer.

Customer Journey &Branding checklist

Everyone knows that a journey isn’t just about the destination, it’s about the meaningful moments and memories along the way.

Through compelling storytelling, purposeful touchpoints and a deep understanding of your target audience, we craft customer journeys that begin long before guests step foot in your hotel to build brand loyalty that continues long after they check out.

Video & Photography

People can only see what you show them. We’re here to show them your brand in the best possible light.

Through evocative photography and videos we capture the essence and atmosphere of your hotel so that future guests can understand at a glance the kind of experience that awaits them at check-in.

Our services

We support and guide hotel management through every stage of the branding process, from defining the initial concept to implementing and communicating the finalised brand.