Creating luxuty is not easy, making it meaningful and memorable is where we come in.

Our award-winning hotel brands don't just stand out for their carefully considered amenities, locally sourced products, or outstanding service concepts.

We build brands that have something to say. Brands that tell a story your audience wants to hear. Brands that transform a hotel from a place to spend the night into a destination.

So Sotogrande

The sublime Spanish Cortiijo.

A cortijo is a place. But more than anything, it’s a lifestyle and atmosphere.

Capturing the vibrant social spirit of a typical Andalusian cortijo, SO offers a modern interpretation that uses dynamic activations and daring combinations to create a cortijo as never seen before.

Boasting one of the best golf courses in the region, here the modern bon vivant can immerse themselves in the rustic relaxed charm of the countryside without having to sacrifice their sense of urban play or their vibrant social schedule. Through architecture, interior design, and storytelling, guests and locals alike are drawn together, creating a sense of tight-knit community bursting with authentic energy.

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