The modern traveller can have many motivations. That’s why the hotels they trust have to understand and adapt to the needs that each type of travel presents, whether that’s for leisure, business, or a bit of both.

Following the merger of Spanish brand AC Hotels with American hospitality giant Marriott, the brand experienced exponential growth both in its number of hotels as well as the number of countries and cities in which it was now present. Crafting a brand designed to support this rapid and sustained growth was a major priority in ensuring the standardization and quality of this vast network.

This was important both in guaranteeing guests the best possible experience during their stay, but also in building loyalty and trust so that regardless of where their next trip takes them, or the reason for it, they know what hotel they can trust their experience with. By positioning the brand right at the intersection of leisure and business and serving the needs of both types of traveller, AC Hotels both understands and caters to the motivations of the 21st-century traveller.