Creating luxuty is not easy, making it meaningful and memorable is where we come in.

Our award-winning hotel brands don't just stand out for their carefully considered amenities, locally sourced products, or outstanding service concepts.

We build brands that have something to say. Brands that tell a story your audience wants to hear. Brands that transform a hotel from a place to spend the night into a destination.

Círculo Gran Vía

A hotel with an intellectual DNA.

Great minds think alike – and though it’s impossible to share a drink with some of history’s greatest intellectuals and artists, Circulo Gran Via gives guests the chance to walk (and sip) in their footsteps.

Playing on the emblematic property’s history as a meeting place for generations of great thinkers, such as the famous Bilis literary club, Circulo engages the mind and senses to grant guests membership into an exclusive and elite set.

Taking inspiration from the building’s past as a casino, which is reflected in the lush interiors and activations like cocktails accompanied by card games, guests are cleverly pulled even deeper into this world.

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